Tuesday, February 22, 2011

Day #133 Branding

With a title like "Branding," you probably thought I was going to talk about marketing, right? Isn’t everyone into branding nowadays – making sure their public image is packaged tidily?

Forget it. I’m talking about real BRANDING. My branding iron arrived yesterday.

No! I’m not going to apply a hot branding iron to my bees!

But I am going to brand the hives. It all came about when I was reading one of those dire doom-and-gloom articles about people who steal hives. Lousy thought. Of course, the large commercial outfits are much more likely to see thieves lurking about than the teeny back-yard beekeepers, so I didn’t really have to mark my hives.

And I certainly didn’t want to use magic markers to write PROPERTY OF FRAN STEWART. IF FOUND PLEASE RETURN TO . . . Ugly, ugly.

So, I checked out http://www.brandnew.net/. I found them because their advertisement has shown up several times in the ad column to the left of this blog. I’m not allowed to click on those links, but I did note the URL and went to their website.

I sent them a rather stark design that showed what I wanted, bemoaning the fact that I didn’t know how to put a bee in the middle of it. Lo and behold, a very nice person emailed me back and said he could put a bee in there.

Within the next week or so, my son's going to drive out here with his propane torch (to heat the iron), and after he leaves, each one of my hive boxes will sport the following logo (but you'll have to imagine the cute little bee in between the two lines, since I can't figure out how to reproduce it):
Bees Knees

Now I get to join that illustrious list of BrandNew customers . . .
The White House
Ghiradelli Chocolate
Mayo Clinic
Disney World
BeesKnees . . . !

BEEattitude for Day # 133:
       Blessed are the businesses that give good value, for they shall receive accolades from their clients.

One thing Fran is grateful for right now:
       The possum who cleans up the excess birdseed that falls under my porch    

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